Restaurant Landing Page
The team at Antidote 71 created digital advertising campaign for Charlie’s American Grill & Spirits. I designed and developed a landing page that accompanied the plan. The goal of the campaign was to lead downtown Sioux City traffic to their location during the lunch hours. The restaurant did not have an existing website, so this page provided them with a place to list their menus, location, hours and gave patrons an idea of the food and atmosphere.
Taking inspiration from their existing branding and materials, food selections and our own interpretations of their restaurant, I designed the site to have a “Midwestern kitchen” feel. Large food photography enhanced the visual references to the food offered at the restaurant. I developed the site allowing the offer to be changed on a regular basis without major edits every change.
The campaign drove traffic to signing up for email updates and offers, so working with the Mailchimp email campaign platform, we developed a plan for attracting users to sign up and keep up-to-date with offers. The page was built for responsiveness and started with the Bootstrap framework.